Soonbuilt

Custodian Transfer Tracker.
An app idea for financial advisors.

One board that shows every account transfer between custodians, which step is stuck, and who to call.

Gap foundResearched 29 September 2026 for financial advisors

What the search found

Who pays
Independent advisors and small RIAs who move client assets between custodians
The problem
Advisors cannot see a transfer until it has already entered the system, and cost basis often does not arrive with the assets. One advisor on r/CFP wrote that the advisor does not even see the ACAT until the account has entered transfer. Staff end up chasing custodians by phone and tracking steps in a side spreadsheet.
The gap
Altruist and Apex both offer ACAT tracking, but only inside their own custodian platform. An advisor with accounts at Schwab, Fidelity, and Pershing has no single view across custodians. The gap is a custodian-neutral board that works for any advisor regardless of where the assets sit.
Already out there
People asking for it
The big assumption
Advisors will keep a second system updated by hand when the custodian portals already show partial status.
Test it this week
Ask five advisors who moved accounts in the last quarter to walk you through how they tracked the transfers. If they all say the custodian portal was enough, drop it. If they show you a spreadsheet, ask two of them to use your spreadsheet template for their next transfer.

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